Top Designer Share Their Work

Brandon Groce
Jul 7
11 min read

Updated: 5 days ago

Designers in 2025 are reshaping digital experiences by combining AI, bold visuals, and user-friendly interfaces. Platforms like Wix Studio are central to this transformation, offering tools to create mobile-first, high-performance websites. Key trends include motion design, accessibility, and eco-conscious practices, all while prioritizing results-driven strategies.

Key Highlights:

AI-Driven Personalization: Designers use AI to enhance user engagement.
Mobile-First Focus: Over 60% of web traffic comes from mobile devices.
Top Projects: NinjaPromo achieved a 3.34% conversion rate for DiscoverMarket.
Popular Trends: Dopamine colors, tactile maximalism, and hyperreality dominate.
Accessibility & Sustainability: Features like dark mode and energy-efficient coding are priorities.

Wix Studio empowers designers with advanced tools, a strong community, and resources to stay competitive. By blending technology and user-first principles, designers are building impactful digital spaces.

Top Designers and Their Projects

Designer Profiles

Using Wix Studio's advanced tools, these designers craft exceptional digital experiences. Coming from a variety of backgrounds - ranging from solo creatives to established agencies - they each bring a fresh perspective to web design.

NinjaPromo is a results-driven agency known for creating high-converting digital experiences. By blending data insights with striking design, they deliver measurable outcomes for clients across multiple industries. Their focus on conversion optimization sets them apart.

Socialectric operates as a full-service design studio, helping agencies and small businesses elevate user experiences and stand out in a competitive market. Their work prioritizes both aesthetics and functionality, ensuring websites not only look great but also perform effectively.

The individual creators featured in Wix Studio's gallery showcase a broad spectrum of talent. Dopple Press, for instance, merges risograph printing with digital storytelling, while Sonja van Duelmen demonstrates how personal branding can thrive through thoughtful web design. Daniel Aristizabal highlights the potential of interactive elements in graphic design portfolios, and Mikaela Reuben underscores the impact of video-first approaches in creating memorable user experiences.

Each of their projects highlights the creative and strategic potential of Wix Studio.

Best Projects

These standout projects demonstrate how designers turn strategy into exceptional design using Wix Studio's features.

NinjaPromo's DiscoverMarket Landing Page is a prime example of conversion-focused design. For this global insurtech company, they crafted a custom landing page aimed at lead generation. With intuitive navigation and trust-building elements like testimonials and customer stories, the page achieved a 3.34% conversion rate, showing how design choices can directly influence business results.

Dopple Press designed a website that perfectly encapsulates their risograph printing studio. The clean layout, vibrant color palette, and creative animations (powered by Velo) provide an engaging user experience. The site seamlessly blends traditional printing techniques with modern digital design, educating visitors about the unique risograph process.

OK Drugs broke away from conventional design with bold visuals and asymmetry. The site features playful typography, a lively color scheme, and dynamic graphics. This project demonstrates how daring design choices can create memorable brand identities that resonate with audiences.

Sonja van Duelmen's one-page website uses animation, galleries, and playful typography to tell a cohesive story about her work and personality. This project proves that single-page designs can be just as engaging and informative as multi-page sites when thoughtfully executed.

Yantra Restaurant focuses on creating an emotional connection through stunning interior photography. The site uses high-quality imagery to immerse visitors in the restaurant's ambiance, offering a visual experience that draws potential customers in before they visit in person.

Daniel Aristizabal's graphic design portfolio transforms static visuals into an interactive showcase using VideoBox, Hover Box, and Wix animations. The result is a dynamic experience that keeps visitors engaged and encourages exploration.

Tach Clothing developed an online store that balances simplicity and style. The minimalist design and user-friendly navigation create a seamless shopping experience, guiding customers smoothly from browsing to purchase.

The Museum of Adventures uses custom CSS, animations, section grids, and Velo to create a visually stunning site. This project shows how cultural institutions can combine creativity and functionality to reflect their mission while providing practical information to visitors.

BEC Furniture integrates animations, effects, CMS functionality, and a custom menu with a fully operational online store. The site offers an immersive shopping experience, helping customers visualize furniture in their own spaces while making the purchase process effortless.

Community Spotlight: Get Inspired by These Amazing Wix Website Creations!

Design Trends in These Projects

The featured projects highlight some of the key design trends shaping 2025: a focus on user-friendly functionality and a commitment to environmentally conscious practices.

Mobile-First and Responsive Designs

A mobile-first approach is becoming the gold standard, with over 60% of web traffic now coming from mobile devices. Designers recognize that responsive design isn’t just a nice-to-have - it’s the backbone of modern digital experiences. Websites are built to adapt effortlessly across devices, ensuring a smooth and intuitive journey for users.

"Responsiveness isn't just an afterthought in Wix Studio - it's built into the entire design and development workflow. From the first breakpoint to publishing, everything adapts perfectly." - Roy Wax, PMM at Wix Studio

This emphasis on mobile-friendly design sets the stage for understanding how Wix Studio's advanced tools amplify these capabilities.

Advanced Wix Studio Features in Use

The projects also shine a light on the powerful features of Wix Studio, particularly in motion design and interactivity. Take Daniel Aristizabal’s portfolio, for example - it transforms static visuals into dynamic, engaging experiences through tools like VideoBox, Hover Box, and custom animations. This focus on motion design and AI-driven personalization boosts user engagement while maintaining clarity. As predicted, "In 2025, UI design will be about creating experiences that are immersive, adaptive, and empathetic to individual user needs".

Subtle micro-interactions, such as responsive typography and elegant animations, guide users seamlessly through the site. Custom illustrations add a personal touch, helping brands stand out. By combining responsive design with these innovative tools, Wix Studio enables designers to craft websites that are both functional and visually compelling.

Beyond interactivity, the projects also emphasize accessibility and sustainability.

Accessibility and Green Design Practices

Accessibility remains a priority, ensuring websites are usable by everyone. Features like proper contrast, straightforward navigation, and alt text make digital content inclusive for users with disabilities.

Sustainability has also taken center stage. With 73% of global consumers favoring eco-friendly brands, designers are embracing minimalist layouts and efficient coding to reduce energy consumption and server strain. Techniques like lazy loading significantly cut energy use, addressing the fact that an average webpage can emit up to 1.76g of CO₂ per view. Dark mode compatibility is another popular feature, reducing power consumption by up to 63%.

"Sustainable web design focuses on creating websites that minimize environmental impact while maximizing performance and user experience." - Team Expedite Informatics

These trends underscore a shift in web design priorities for 2025. It’s not just about creating visually appealing sites - it’s about building efficient, inclusive, and eco-conscious digital spaces that align with both business objectives and broader societal values.

Why Designers Choose Wix Studio

Wix Studio has become a go-to choice for designers, offering creative flexibility and practical tools that meet the demands of modern projects. With 263 million users globally, it provides the reliability and scalability designers in the U.S. need to thrive.

Design Freedom and Professional Tools

Wix Studio gives designers full control over layouts, grids, and breakpoints, enabling pixel-perfect designs. It uses an AI-driven system to ensure every page is responsive, while still allowing custom CSS code for those unique styling touches. The Studio Editor also applies proportional scaling by default, keeping designs consistent across devices. For projects requiring advanced features, designers can tap into tools that support modern aesthetics, pro-level styling, and a global Content Delivery Network (CDN) with over 200 nodes to ensure fast loading times no matter where visitors are located.

Built-in Integration and Workflow Efficiency

Efficiency is key for U.S. designers, and Wix Studio delivers with a range of built-in tools designed to streamline workflows. It includes analytics tools and supports collaboration with features like multi-project management and flexible project handovers. The Wix Studio mobile app allows designers to manage tasks on the go, while AI-powered automation handles routine jobs such as responsive adjustments, content creation, and SEO optimization. The platform also takes care of technical aspects like automatically generating and updating sitemaps and providing cloud-based hosting, making it easier for designers to focus on creativity.

"At Wix Studio, we're giving you the AI tools to scale up your work so you create both better and faster." - Naama Ben-Oliel Ronen, Product Team Lead at Wix

Community Support and Learning Resources

Wix Studio’s support network and educational resources are another reason designers choose the platform. The NEWFORM community and Wix Studio Academy offer interactive learning tools and opportunities to connect with peers. Leaders like Allison Fraser, Founder of Prototype Media Group in Massachusetts, and Birit Trematore, Owner of Birit Designs in Virginia Beach, provide networking opportunities and inspiration through local events and online engagement. Designers are also encouraged to share feedback and suggest features, helping shape the platform’s future.

"While any big change like this is personal because it impacts our businesses, we love and value the opportunity to offer our insights to help shape Wix Studio. We can't wait to experience what this new era of Wix has in store for us." - Imogen and Lucy Borrill, LUMO Design Studio

Additionally, the Wix Partner Program offers exclusive benefits like priority support and expert guidance. This combination of efficient tools, ongoing education, and a strong community helps designers grow their skills and expand their businesses.

Designer Tips and Advice

The best designers often share similar mindsets and work habits, emphasizing user-focused strategies and iterative workflows. Building on emerging trends, these tips highlight practical techniques and the importance of community support, offering a glimpse into the methods that fuel successful design projects.

Work Processes and Methods

Experienced designers approach their projects methodically, breaking them down into key phases: research, ideation, prototyping, testing, and iteration. The backbone of effective design lies in user-centric research. By truly understanding their audience's needs before diving into visuals, designers often uncover insights that can reshape the direction of a project.

During the ideation phase, exploring multiple concepts is crucial. Tools like mind mapping and collaborative brainstorming sessions allow designers to generate a variety of ideas before honing in on the most effective solution.

Prototyping and testing set seasoned professionals apart. By creating testable drafts - even basic ones - designers can spot usability challenges early on and refine their work to deliver a smoother user experience[42,43].

Freelance designer Anthony Allioo, who contributes to the Wix Studio Template Marketplace, shared his design process in September 2024. He stays inspired by platforms like Dribbble, YouTube tutorials, and Wix blogs to keep up with trends. He also refreshes older designs by turning them into templates tailored for small businesses, helping them appear more polished. For example, feedback from @dgreen encouraged him to fine-tune PulseFit’s mega menu.

Emmy Cao, a Developer Advocate at Wix, also highlighted the role of AI in streamlining workflows:

"AI is an excellent way for devs to create a feedback loop without actually having another person there. Our AI code assistant makes for an excellent pair programmer to bounce ideas back and forth or debug faulty code."

Using NEWFORM for Professional Growth

Beyond improving design workflows, engaging with the design community can accelerate growth. NEWFORM provides structured ways to sharpen skills while connecting with like-minded professionals. Monthly design challenges on the platform act as creative exercises, offering opportunities to develop new techniques while competing for prizes and recognition.

The sense of community is a standout feature. Tahir Simsek, Founder of Lila Kaktus, expressed his appreciation for the platform:

"I am genuinely grateful to be a part of such a wonderful community, and I have Wix Studio to thank for making it all possible."

Live workshops led by experts dive into advanced topics like integrating Figma with Wix Studio, offering real-time feedback on design decisions. Additionally, premium templates and resources not only save time but also help designers adopt tried-and-tested design patterns for their projects.

The collaborative spirit extends beyond formal events. Alan Caporale, a developer at Alana Cap Creates, shared his experience:

"From project help to just casual conversations- I am so lucky to have found such a welcoming community."

This combination of structured learning, peer support, and accessible resources creates an environment where designers can refine their technical skills and grow professionally. These opportunities directly enhance their client work and contribute to their overall success in the field.

Conclusion

As we look at the evolving design scene of 2025, one thing is clear: the industry is undergoing a dynamic transformation. The fusion of AI-driven creativity with environmentally conscious practices is reshaping how designers approach their craft. With mobile usage continuing to dominate, the focus has shifted to mobile-first design, where thumb-friendly interactions and lightning-fast loading speeds are no longer optional - they're essential.

Artificial intelligence and motion design are now critical tools for staying relevant in a competitive market. These technologies are revolutionizing user experiences by creating personalized interfaces that adapt to individual needs. Designers who embrace and master these tools are positioning themselves as leaders in an increasingly crowded field.

Accessibility has also emerged as a cornerstone of successful design. Not only is it the right thing to do, but it’s also good business - accessible design can increase conversions by up to 20%. As Alex Gray, Senior Digital Designer at Designit, explains:

"When I design, I start by thinking, 'Would my parents or grandparents be able to understand or use this?'"

Platforms like Wix Studio and NEWFORM are empowering designers to meet these new challenges head-on. Wix Studio offers unmatched creative freedom paired with professional-grade tools, while NEWFORM supports professional growth through live workshops, premium resources, and community-driven feedback. Their emphasis on sustainability and accessibility aligns perfectly with the priorities shaping the design world in 2025.

In a landscape defined by rapid technological change and automation, the importance of continuous learning and adaptation cannot be overstated. Platforms like NEWFORM provide the resources and community support designers need to stay on top of trends and remain competitive.

Ultimately, the designers who thrive in this ever-evolving digital space will be those who balance creativity with technology, leverage AI as a powerful ally, and place user-centered experiences at the heart of their work.

FAQs

How does AI personalization improve user engagement in web design?

AI-driven personalization takes user engagement to the next level by tailoring experiences to match individual behaviors, preferences, and needs - . By analyzing how users interact with a site, AI can deliver content, recommendations, and features that feel relevant and intuitive.

This kind of personalization doesn’t just make websites easier to navigate - it creates a sense of connection. When users feel like their needs are understood, they’re more likely to stick around, explore more, and return again. It’s about building a relationship where users feel valued, which naturally leads to deeper engagement and loyalty.

What are the best practices for adopting a mobile-first design approach?

When adopting a mobile-first design approach, the key is to start with the smallest screens in mind. Build the design around core functionality and content, ensuring these remain the primary focus. Once that's solid, you can scale up and refine the experience for larger devices.

Pay special attention to responsive layouts - your design should adapt smoothly to various screen sizes. At the same time, prioritize touch-friendly interfaces to improve usability, making buttons, menus, and other interactive elements easy to navigate on smaller screens.

Another crucial factor is performance. Mobile devices often operate on slower connections and have limited resources, so optimizing for speed and efficiency is essential. Also, think about the user’s context - things like connectivity strength and device capabilities. Tailoring your design to these factors ensures a smoother, more enjoyable experience for users across all devices.

How can designers create more eco-friendly websites?

Designers have the power to make websites more environmentally friendly by embracing sustainable design practices aimed at lowering their carbon footprint. This can involve optimizing code to use less energy, choosing green web hosting that runs on renewable energy, and cutting down on digital clutter by simplifying content and design.

Practical steps include compressing images into efficient formats like WebP, adopting minimalist design approaches, and opting for data centers that prioritize eco-conscious operations. These measures not only benefit the planet but also enhance site performance and user experience - a win for both the environment and your visitors.