Wix Studio Webinar: How We Built the Wix Studio Homepage

Welcome, fellow creators! If you're anything like us at NewForm, you're always on the lookout for ways to enhance your design and web creation skills. That’s why when we heard about the Wix Studio webinar, “How We Built the Wix Studio Homepage,” we knew it was going to be a treasure trove of insights. Spoiler alert: it did not disappoint.

Meet the Experts

First, allow us to introduce our guides through this epic journey of discovery: Aaron from the Wix Studio marketing team and Tal Shenar, a lead technical designer with a wealth of experience in web creation and the head of the marketing education team at Wix Studio. With past roles in agencies big and small, Aaron brought his perspective on managing client relationships and creative teams to the table. Meanwhile, Tal brought her hands-on expertise in building the Wix Studio Academy, a platform brimming with content and lessons designed to polish your Wix Studio prowess.

What's Wix Studio Academy?

Before diving into the nitty-gritty of how the homepage was built, Tal highlighted the Wix Studio Academy. This hub provides a plethora of interactive sections and sandbox environments that allow users to learn by doing. It’s a perfect starting point to grasp the fundamentals of Wix Studio and start playing with its features.

Transforming Vision into Reality

So, you’re likely wondering, how does one go about creating a homepage that not only catches the eye but also functions seamlessly? It all starts with the creative process.

Defining Brand Values

Aaron stressed the importance of defining a list of values to attribute to the brand. The goal was to make the Wix Studio experience sharp, witty, positive, and approachable, while still maintaining that high-end feel. With these values in mind, it was time to move on to the more visual aspects like the logo, color palette, fonts, and typography.

Building the UI Design System

Everything came together in the UI design system and visual language. Tal walked us through how their logo—a clever blend of a square and circle—epitomizes the robust solutions offered by Wix Studio. Additional creative elements like color palette accents and grid organization were put together to create that engaging, fluid experience we all love.

The Interactive Experience

Now, here's where things really get exciting! Tal demonstrated how each section of the homepage was crafted with engaging scroll interactions, starting with basic components like images and text, all the way to sticky behaviors and animations. And if you're a coding newbie, fret not! All these interactions can be achieved without writing a single line of code—a testament to the power and utility of Wix Studio.

Tips and Tricks to Take Away

- Sticky Elements: Use sticky settings strategically to maintain elements in view while users scroll. Ensure the parent section is longer than the sticky element for adequate scroll duration.

- Responsive Design: Utilize viewport units like `vh` and `vw` to maintain a fluid and responsive design across different devices.

- Animation Precision: Tal recommended designing interactions as if they were already completed, allowing for more precise animation adjustments.

- Grouping & Stacks: To expedite the layout process, leverage containers and stacks to manage multiple elements collectively.

Ready to Build?

The beauty of web design lies in its endless possibilities. Workshops like this highlight that with the right tools and guidance, creating something beautiful and functional is within everyone’s reach.

But remember, joining a community of like-minded creatives can amplify your learning journey exponentially. That's where we at NewForm come in. We're here to hone your design skills and connect you with opportunities in the marketplace. Participate in our monthly web design challenges, take part in our skill-building events, and don’t miss our exclusive sessions with top design pros.

If you're ready to skyrocket your career in web design and join a community of ambitious creatives, then head over to NewForm today. Let’s build something amazing together. Until next time, happy designing!