Wix SEO 2023: How To Get Found on Google with Wix

If you're finding yourself scratching your head over setting up SEO on your Wix website, trust me—you're not alone. Many businesses, especially those small and local, face the same hurdles when diving into the world of SEO. While Wix offers a user-friendly SEO tool designed to guide beginners, it can sometimes be misleading if you're not sure what you're doing or why you're doing it. This guide will walk you through some essential SEO basics you should focus on to elevate your Wix site's performance in organic search.

Starting Off on the Right Foot

Most likely, your design skills aren't honed to perfection (yet!), and that's okay. Entering the world of Wix with little web design knowledge can be daunting. Perhaps you're a contractor, photographer, or own a local fashion joint, and web design isn't your forte. No worries! Let's ease into the topic with some top SEO tips.

Understanding Title Tags and Meta Descriptions

One of the most critical SEO components is crafting killer title tags and meta descriptions. These elements act as your site's "elevator pitch" to search engines.

1. Title Tags:

- Navigate in the Wix Editor to find your title tags under Pages and Menus, then Edit Settings.

- Ensure each page has a unique title tag. Do not duplicate titles across pages.

- A good strategy is to incorporate your main keyword. For example, if you're a construction company based in Boston, your title can be "Best Construction Company in Boston | Your Company Name]."

- Keep your title character count around 55 to avoid it being truncated on search engines.

2. Meta Descriptions:

- Though not a direct ranking factor, they influence click-through rates.

- Include a brief overview of what the page is about, focusing on why a user should click on your link.

- Throw in a strong call to action (CTA) like “Get a quote today!” or “Discover our services now!”

Finding the Right Keywords

Keywords are the backbone of SEO strategy. Finding the right keywords can drastically change your site's visibility:

- Utilize tools like SEMRush or the Google Keyword Planner to uncover potential keywords.

- The keyword should ideally describe your content and align with what your potential customers are searching for.

- Avoid stuffing keywords unnecessarily—it can lead to penalties.

Structuring Your Content Correctly

Your site's structure speaks volumes to search engines. Using heading tags correctly is a must:

- H1 Tags: Use only one per page. They serve as the main title of your content, like the headline of a newspaper.

- H2, H3, Etc.: Use to create a hierarchy. These help structure your content for clarity and SEO.

- Example: "Our Services" could be an H2, with "Plumbing" and "Kitchen Installation" as H3 tags under it.

Image Optimization

Don't forget about your images:

- Alt Text: Describe each image, aiding not just SEO but also the accessibility of your website.

- Ensure alt texts are descriptive but concise. For example, "Workers installing windows in Boston."

Avoid Keyword Stuffing

It's tempting to sprinkle your keywords throughout the page but resist the urge to overdo it. Ensure your language flows naturally and focuses on providing a great user experience.

Wrap-Up

Congratulations! You've just taken big strides toward understanding how to optimize your Wix website for SEO. Remember, building an engaging and well-optimized site isn't just about checking boxes; it's about creating a valuable experience for your users.

At [NewForm, we're committed to helping you elevate your web design skills, find new opportunities, and connect with industry leaders. Participate in our monthly web design challenges with cash prizes, engage in weekly skill-building events, and attend our exclusive guest sessions. Get inspired, gain new skills, and join our community of creatives ready to conquer the digital space!

So, what are you waiting for? Let's propel your design skills to new heights together. Dive back into your Wix site with these SEO tips and then hop over to NewForm for the best resources and connections. Let’s build something amazing!