Wix SEO 2023: Complete Wix SEO Tutorial (Part 1)

Hey, what's up everyone! Welcome back to NewForm’s blog. Today, we're diving into an essential guide for all you aspiring webmasters out there: a complete Wix SEO tutorial. Whether you're just starting on your Wix journey or looking to sharpen your skills, this beginner-friendly walkthrough will help you optimize your Wix website to rank better in Google’s search results.

So buckle up and grab your notebook because there are golden nuggets waiting for you in this step-by-step guide. And hey, if by any chance you’re a Wix whiz, stick around anyway—sometimes those golden nuggets can still surprise you!

Before we jump into the meat of our SEO steak, here’s a gentle nudge: don’t forget to check out NewForm. At NewForm, we’re passionate about honing your design skills, helping you find opportunities in the marketplace, and connecting you with industry leaders. We offer monthly web design challenges with cash prizes, weekly skill-building events, and exclusive guest sessions featuring top professionals in web design. Learn directly from the best, access invaluable resources, and build cool things online with us.

Without further ado, let’s dive in!

Setting the Stage: Open Your Wix Editor

First things first, make sure you've set up your Wix website. If you haven't got one yet, consider this your sign! Use the link provided to sign up and start crafting your digital dream. Once you've completed all the initial steps, you'll find yourself in the familiar territory of the Wix editor.

Here’s where the magic begins. Wix has built a rich customizability feature set to optimize your site’s SEO.

Navigating to Menus and Pages

Once in the editor, head over to Menus & Pages. This is your control center where you can view all the pages currently on your site. Imagine we're setting up a website for a quaint coffee shop in Brooklyn. All the steps we’re going through will be universal—you’ll just need to tweak them to fit your own niche.

The Basics of Wix SEO: Tailoring Each Page

Under your Menus & Pages, you'll click on the three dots next to each page to access SEO Basics. Here's where the magic begins.

Unlocking Your SEO Power

1. Get Found on Google: Skip the Wix step-by-step guide if you want more control over customization. Instead, I'll walk you through fine-tuning your SEO settings.

2. Set Up a Custom Domain: A custom domain is crucial for building your brand's online presence.

3. Tweak the Page Title: This is your first impression. Be keywords-specific but user-friendly. Include your main keyword, and aim for a total character count of 50-60 characters. An enticing title can significantly improve your Click Through Rate (CTR).

4. Meta Description (Give or Take 150 Characters): Although not a direct ranking factor, the meta description should compel visitors to click your link. Think of it as your site’s billboard in the search results.

Advanced SEO: Exploring Wix's Toolkit

Now, let's advance into some of Wix's newer features.

Advanced SEO Settings

- Structured Data Markup: This helps Google understand your site better. Consider using generators like Google's Structured Data Markup Helper.

- Robots Meta Tags: Useful for telling bots what to do—with tags like `noindex` for pages you don’t want indexed, and `nofollow` for links you don’t want followed.

- Canonical Links: Avoid duplicate content penalties by setting your canonical URLs correctly.

These advanced settings might seem tricky at first, but once you get the hang of them, they can drastically improve how search engines view and index your site.

Why Keywords Matter: A Peek into Keyword Research

No SEO tutorial is complete without a quick dive into keyword research. For this, SEMrush is our tool of choice. Identify a handful of keywords relevant to your content and audience. Understand the intent behind each keyword and tailor your metadata accordingly.

Practical Example

For our coffee shop, keywords like “best coffee shop downtown Brooklyn” could be vital. The trick is to find a balance between relevance, search volume, and difficulty—highlighted through tools integrated within SEMrush.

Wrap-Up: Bringing Your A-Game

That about sums up the first part of our Wix SEO adventure. Remember, SEO is not a one-time task but an ongoing journey. Be patient and watch as your persistence starts bearing fruit in the form of higher rankings and increased traffic.

If you’re eager to enhance not only your SEO techniques but your overall web design skills, be sure to visit NewForm. We invite you to learn from industry leaders, participate in design challenges, and get inspired by a community that’s as passionate about the web as you are. Why wait? Join us today and grow your skillset to new heights!

Keep an eye out for the second part of this tutorial where we will dive deeper into content optimization. Until then, happy designing!