Wix Email Marketing Tutorial 2024 (Step-By-Step For Beginners)

Hey there, fellow creators! 👋 Welcome back. Today, we’re diving headfirst into the wonderful world of Wix email marketing. Whether you’re running a small business, crafting a personal brand, or just curious about how to jazz up your emails, this tutorial's your golden ticket. Get comfy because, by the end of this, you’ll be the proud creator of snazzy email campaigns right through your Wix dashboard. Let’s dive right in!

Getting Started: Setting Up Your Wix Account

First things first. If you haven’t already, head over to wix.com and log into your account. No account yet? No worries! You can sign up in a jiffy using your email or Google account. Once you're signed in, you'll land on your main dashboard. Here, all your beautiful websites are waiting to be explored.

Selecting Your Website for the Campaign

Browse your list of sites and pick the one that’s calling out for some email marketing magic. Click “Select Site” and you'll find yourself on the site-specific dashboard with a wealth of options to explore.

Navigating to the Email Marketing Tool

Scroll on down through the menu and you'll spot the Marketing and SEO section. Bam! There it is: Email Marketing. Click on it to open up a world of possibilities. Ready to craft your first marketing email? Let’s pick a template!

Template Time: Choose & Customize

Right off the bat, Wix offers some pretty neat templates:

- Promote Your Product

- Promote a Category

- Promote Your Business

For beginners, templates are a gift from the internet gods. They offer a sturdy foundation you can tailor to your liking. Select "Promote Your Business" and hit Edit Template. Welcome to your new favorite place: the Wix Email Editor.

Diving into the Wix Email Editor

The editor is your playground. On your left, you'll find a menu of elements like text, images, buttons, and more. Up top, you’ve got your three-step process:

1. Create

2. Add Recipients

3. Publish and Send

For now, let's focus on that first step—Create.

Crafting Your Email Header

Start by tweaking the default header text. Add your catchy tagline to captivate your readers from the get-go. It’s your email’s chance to make a stellar first impression!

Image Magic: Add Your Visuals

Click on any image section and choose Change Image to upload fresh visuals from your computer. Remember, a picture speaks a thousand words. Make sure yours tells a good story!

Filling in the Text Blanks

Need more text? Simply drag and drop the text element into your email. Craft your message to be clear, engaging, and perfectly tailored to your audience.

Buttons and Links: Engage & Inspire Action

Enhance your email with a call-to-action button. Position it to stand out and link it directly to your website, store, or any URL you fancy.

Footer Touch: Your Signature Feel

Don’t forget your footer! Add your social media links and contact info. It’s all about staying connected and open to conversations.

Adding, Managing, and Importing Contacts

Once your killer email is ready, click Next. Time to choose your recipients. Import your contact list, ensuring you’re reaching the right people with your message. Upload your contacts easily and manage them as needed.

Final Steps: Preview, Schedule & Send

Take a moment for a final preview to ensure everything looks spot on. Edit your sender name and subject line, and decide whether to send your email immediately or schedule it for prime time.

Hit Send!

Feeling confident? Click that Send button or set your schedule, then sit back and watch the magic unfold.

Coming Full Circle: Sequential Campaigns

Now that your campaign has rolled out successfully, revisit the Email Marketing section. Here you can review previous campaigns, gather insights, and brainstorm your next groundbreaking email.

Join Our Design Community!

That’s a wrap for our Wix email marketing guide. 🎉 Ready for more? At NewForm, we’re all about honing your design skills and enabling you to create like a pro. Dive into monthly web design challenges, weekly skill-building events, and exclusive sessions with top industry professionals. Elevate your skills, build cool things, and connect with like-minded creatives.

Join NewForm today, and let’s take your skills to new heights!

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Here’s to creative emails and sky-high open rates. Until next time, happy emailing! 🚀👩‍💻👨‍💻