Wix | SEO Webinar: ChatGPT and AI Writers in SEO Content

Welcome to an exciting journey into the world of AI and SEO with insights from the latest Wix webinar. We've got some brilliant minds on board: Mordy Oberstein, a permanent fixture on the Wix scene, and our special guests Mike King, founder and CEO of iPullRank, and Ross Hudgens, founder and CEO of Siege Media. These industry trailblazers are here to shed light on how AI, particularly ChatGPT, is reshaping the landscape of SEO content.

Meet Our Experts

Before we dive deep, let’s get to know our experts. Mike King is a fusion of artistry and technology, offering unparalleled expertise in the world of digital marketing. With his firm iPullRank, Mike consults globally and has been at the forefront of AI and LLM models for years. Ross Hudgens, on the other hand, stands at the helm of Siege Media, a content marketing powerhouse listed in the Inc 5000 for five consecutive years. His collaboration with giants like Moz and Search Engine Land and his passion for the 49ers add a dash of panache to his prowess in the AI space.

AI: A Revolution in Content Creation

Diving into the session, Ross kicks things off by addressing the promise of AI writers in easing the heavy lifting of SEO content creation. Writing, often a daunting and time-consuming task, finds a potential solution in AI-generated content. But how do you distinguish when to use AI for writing and when it's best left to human creativity?

Ross emphasizes caution. While AI-generated content seems to be a magic bullet, it's essential to remember that if it seems too good to be true, it probably is. The crux lies in knowing when to leverage the power of AI responsibly. Think of the web as a teenager with massive potential for growth but a propensity for mishaps if not steered correctly.

The Freedom and Limits of AI in SEO

Ross articulates that the goal of SEO extends beyond mere content publication; it is about questing to create the best resources for users. Cloning content through AI risks reducing your content to a commodity rather than a distinguished offering. AI tools like ChatGPT, when wielded with unique insights and data, can significantly enhance content. It becomes about feeding AI your unique data, like a curated dataset, to create something truly valuable and novel.

Imagine having a trove of data from cities about their cultural and culinary scenes. Feeding this into AI opens up possibilities for fresh insights—something that directly adds value and stands apart from existing content. The trick is using AI as an aid, not a crutch. Whether it’s for editing or summarizing, AI excels when given a solid base to work from.

The SEO Battlefield: Where AI Meets Reality

Shifting gears, Mike King explores the intersection of AI with SEO. The SEO realm is abuzz with a surge in AI content generation tools, all leveraging the capabilities of GPT. With Google’s shift to semantic search methods powered by AI technologies like BERT, there’s a renewed emphasis on creating contextually rich and relevant content. Google is now more adept at understanding the deeper semantics of content, a far cry from its earlier lexical search days.

Mike shares a stark reminder: don't fall into the trap of copycat content. Google’s algorithm is capable of detecting content that lacks originality and substance. Instead, shine by delivering originality and distinctiveness—make sure your content adds fresh insight into familiar topics.

Engage, Innovate, and Elevate with NewForm

As the discussion unfolds, it’s clear that while AI offers new dimensions for SEO content, the key lies in blending it with human creativity. AI should complement, not replace, the creative instinct that fuels great content. And that's precisely what we're passionate about here at NewForm.

At NewForm, we’re all about honing your design skills, helping you find opportunities in the marketplace, and connecting you with industry leaders. We offer monthly web design challenges with cash prizes, weekly skill-building events, and exclusive monthly guest sessions featuring top professionals in web design. Here, you get to learn directly from the best, access invaluable resources, and build cool things online.

So, if you’re ready to take your skills to new heights and join a community of like-minded creatives, now’s the time! Dive into NewForm for more amazing opportunities!

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Whether you're an SEO novice or a seasoned pro, remember: content should resonate with authenticity and value. AI is a powerful ally, but mastery comes from knowing how and when to use it. Excited to explore these realms with like-minded creatives? Join us at NewForm and be part of a thriving community where ideas, innovation, and inspiration collide. Let's craft the digital future together!

Join NewForm today and unlock a world of creativity and growth at NewForm Community.