The NEW Way to Do SEO in 2024 (Full Guide)

Welcome to a new era of SEO, where old tactics are making way for innovative strategies in the wake of AI advancements. If you're stuck on last year’s methods, it's time to buckle up and dive into the futureproof SEO strategies that will put you ahead of 95% of your competitors.

Before we get started, remember that at NewForm, we're about honing your design skills, finding opportunities in the marketplace, and connecting you with industry leaders. We offer monthly web design challenges with cash prizes, weekly skill-building events, and guest sessions featuring top professionals in web design. Dive into today’s post and don’t forget to join our community afterward for more amazing opportunities!

What Has Changed in SEO?

In the past year, a lot has shifted thanks to AI tools like ChatGPT. The ability to churn out content quickly has left the internet flooded with SEO content that feels bland and generic. This content lacks the human touch, coming across more like a soulless term paper than engaging, informative text.

Moreover, Google's introduction of the Google Search Experience (GSSE) means AI-generated answers are now part of search results. It’s a new challenge—how to create content that isn’t just SEO-friendly, but compelling enough to beat algorithm-generated answers.

The Golden Rule of SEO

The ultimate goal? To ensure that the matchmaker (Google) serves your content to the searcher in response to their query. When users are met with lackluster AI-generated content, they quickly click away, making it disappear into obscurity.

So, How Do You Thrive?

The key is to blend AI capabilities with your unique human perspective. Here are three standout strategies for SEO success in 2024 that balance the power of AI with your own insight.

1. Use AI Wisely

Start by leveraging AI to build a comprehensive topical map—an authoritative landscape of topics relevant to your niche. Use ChatGPT to generate lists of themes, then fine-tune these with your expertise to create valuable outlines and full-length articles.

Creating a Topical Map with AI

1. Generate Topics: Ask ChatGPT to provide semantically relevant topics within your niche. For example, if you’re in the home renovation sector, establish a list of subtopics to cover comprehensively.

2. Outline and Article Creation: Turn these topics into detailed outlines and full articles. However, ensure the content reflects a professional's voice, including your personal experiences and insights.

3. Personalize the Content: Before publishing, enrich your AI-assisted drafts with stories and expert opinions—making them unique and human.

2. Optimize for Google's AI Snapshots

When searches provide AI-generated responses, credit is still given to source content as clickable links, reminiscent of featured snippets. Optimize your content to be part of these snippets by structuring it as a clear, concise answer.

Crafting Effective Answer Targets

- Direct Answers: Respond to popular questions directly within your content.

- Precision and Clarity: Use the question as a header and answer it concisely in 150-300 characters.

- Visual Captivation: Utilize attractive primary images and engaging subheadings.

3. Pivot to Video

With YouTube being the world's second-largest search engine, creating quality video content is a direct path to increased visibility. Videos can supplement your blog content, with the potential to rank both on YouTube and Google.

How to Do Video SEO

- Keyword Research: Use tools like Morningfame to discover searchable terms relevant to your industry.

- Optimize Metadata: Include your keyword in titles, descriptions, and verbally in the video.

- Engaging Content: Ensure your videos are interesting and to the point, embodying your brand's personality to increase view times and recommendations.

Conclusion

The digital landscape is evolving with AI leading the charge. By blending traditional SEO strategies with innovative AI tools and personalized insights, you'll not only keep up with the change but come out ahead.

Ready to take your skills to new heights? At NewForm, we offer unmatched opportunities for creatively-minded folks like you. Join us and connect with leaders in the web design world, participate in exciting challenges, and access a wealth of resources that will elevate your craft. Join our community today!

Without further ado, thank you for diving into today’s post. Now go ahead and join NewForm for even more amazing opportunities, as we guide you into the future of design and SEO!