Promote and Grow Your Business with Wix | Full Course | Wix Learn

Hey there, web enthusiasts and budding entrepreneurs! If you're reading this, chances are you're on a mission to elevate your online presence and supercharge your business growth. Whether you're looking to sell more products, get your name out there, or connect more meaningfully with clients, Wix has got your back with a comprehensive, hands-on approach to building and promoting a killer website.

In this blog post, we're diving into the treasure trove of insights shared by Kendall from the Wix marketing team. We'll walk through designing an eye-catching homepage, capturing leads like a pro, and mastering the art of content creation for search and socials. So, buckle up and get ready for a journey full of actionable tips and strategies that can help you achieve your online goals with Wix.

Lesson 1: Get Your Website Marketing-Ready

Section 01: Design Your Homepage

First impressions matter, don't they? When someone lands on your website, that first screen—or "first fold"—plays a pivotal role in determining whether they'll stick around. Kendall guides us through crafting a homepage that not only looks great but also drives visitors to take action, like reaching out to your design consultancy, Lura Boutique. The magic formula here comprises a striking visual, a compelling header, and an action-oriented call-to-action (CTA). Remember, phrases like "discover more" are far more enticing than a bland "get info."

Section 02: Establish Your Credibility

You've got your visitors' attention—now what? Cementing your credibility is key. This means thoughtfully curating an About section and showcasing testimonials from delighted customers or proud press write-ups. Displaying logos of notable companies you've collaborated with or awards you've earned can also work wonders. And never underestimate the power of prominently featuring your NAP (Name, Address, Phone number) and social media links.

Section 03: Edit Your Mobile Site

In this era of smartphones, ensuring your site is mobile-friendly is non-negotiable. With more than half of web users accessing sites on their phones, you have to adjust for those screen dimensions. Think quick and breezy: trim white space, align content for mobile, and give users handy tools like a "quick action bar" to make swift contact.

Lesson 2: Capture New Leads

Section 01: Create Lead-Capturing Forms

Capture those precious leads! Kendall notes that websites with forms gather almost five times more leads. So why not make it super easy for users to fill them in? Keep your forms short and sweet: just ask for essential info like a first name and email to start building rapport. Multi-step or dynamic forms are perfect for gathering more details without overwhelming your audience.

Section 02: Add a Lightbox

Ah, the lightbox—a.k.a. the pop-up, here at Wix. It's an effective tool to grow your mailing list or offer discounts if employed strategically. Just remember to consider user experience: display contextually, delay its appearance, and, for heaven's sake, make it easy to close!

Section 03: Connect with New Leads

Automate your follow-ups and separate yourself from the competition. Send a welcome email immediately when someone subscribes, perhaps along with a tempting discount code. All these interactions enrich your CRM (Customer Relationship Management) with valuable data, helping you understand your audience better and tailor your marketing strategies.

Lesson 3: Get Found on Google & Social Media

Section 01: Expand on Social Media

It's 2023, and your social media profiles are as crucial as your website. Align those handles with your brand; consistency is comforting to prospective clients. Think of your pages as digital business cards—complete with all necessary contact information. And if you're just starting out, switching to business accounts can offer you insightful analytics and superior advertising capabilities.

Section 02: Google Business Profiles

Let's face it: we all give businesses a quick Google before trying them, right? That's why a well-maintained Google Business Profile is gold. This nifty box contains your contact details, location, photos, and reviews. Verified, up-to-date profiles can even bump you up in local search results!

Lesson 4: Write Content that Drives Traffic

The kingpin of any digital marketing plan? You've guessed it—content. More specifically, content that resonates with your audience and nudges them toward your business. Consider adding a blog to your site to establish authority and attract organic traffic. Don’t forget to jazz up your blog posts with visuals and strategic CTAs to capture readers' info.

Section 01: Add a Blog to Your Site

Blogging lends authority to your brand and drives keyword-based search traffic. Plus, blog posts can be repurposed across various platforms, boosting your online presence. With Wix, setting up and customizing a blog is a cinch. And, adding a subscription form at the end of each post can nurture your list of loyal followers.

Section 02: Create Photo & Video Content

Photos and videos offer instant engagement. With tools like Wix Social Post, creating branded visual content for platforms like Instagram and Facebook is as intuitive as it gets. Align your designs with your brand’s aesthetics, and watch those engagements soar. Quick tip: keep texts short, letting visuals do the talking!

Section 03: Promote Coupons & Events

Lure people in with irresistible offers. Create time-limited coupons or host events—both are excellent content opportunities for your marketing efforts. Wix’s tools for events allow you to manage RSVPs, send out reminders, and of course, interact with attendees.

Section 04: Develop Your Content Strategy

Crafting effective content isn’t just about creation; it’s about strategy. Pinpoint where your audience hangs out online, use current trends for inspiration, and experiment with diverse formats. Remember to cross-pollinate efforts across platforms—like transforming a rich blog post into a short promo video.

Lesson 5: Create Email Marketing Campaigns

Email marketing can be your ace in the hole for consistent customer engagement. Sending out creative, goal-oriented campaigns with Wix's email tools allows you total messaging control for all no-cost, high-value touchpoints.

Section 01: Establish Your Goals

Each email you send must have a clear purpose—be it an upsell, brand awareness, or getting traffic to your site. Tailor cadence and content to these specific goals and distinguish between campaign emails, newsletters, automated updates, and transactional correspondences.

Section 02: Create Your Email Campaign

After you define your campaign's purpose, dive into crafting one that syncs with your overall site vibe. Here are Kendall’s pro tips: make sure your email resembles your webpage aesthetically, use dynamic fields to capture attention, and always integrate clear, driven CTAs back to your site.

Section 03: Reach the Right Audience

Now, it’s time to segment! Move away from mass sends and tailor communication for maximum engagement. Group contacts by demographics, behaviors, and status in the purchase journey to make each message count.

Section 04: Analyze Your Campaign Performance

Once the emails fly, keeping tabs on their performance is crucial. Check open rates, click-throughs, and bounces to refine your approach for better results next time.

Lesson 6: Launch Social Ads & Multichannel Campaigns

Be ambitious with targeted, cohesive campaigns across different platforms to maximize your reach and effectiveness. Dive into Facebook or Instagram Ads, and create integrated push-outs that target their high-intent user bases for phenomenal results.

Section 01: Create Social Media Ad Campaigns

Wix's in-built tools offer seamless integration with Meta's platforms, enabling A/B testing, targeting, retargeting, and performance tracking—without giving you the analytics headache. With campaigns tailor-made by Wix AI, enjoy the traffic uptick with far less hassle.

Section 02: Analyze Your Campaign Performance

Understanding your bump in reach or conversion starts with scrutinizing your campaign's stats. Know what's working (or not) with detailed funnel analytics, audience insights, and real-time feedback. Don’t hesitate to adjust strategies on the fly for the best results.

Section 03: Create Multichannel Campaigns

Amplify your efforts with campaigns that maintain a consistent message across all your digital touchpoints. Wix’s multichannel features streamline this process, ensuring maximum synergy in all marketing activities.

Lesson 7: Manage Your Customer Relationships

A memorable online journey doesn’t end with one visit or purchase. It is all about fooduing customer relationships and maintaining that rapport, and Wix understands the importance of maintaining customer conversations and engagement through real-time communication and clever automation.

Section 01: Connect in Real Time

From CRM syncing to live chat, keeping the lines of communication open fosters trust and promotes loyalty. Use Wix's chat options to help them navigate decisions or tackle inquiries like a helpful sales clerk.

Section 02: Set Up Automations

Be proactive with client engagement by setting up automations that keep the conversation going. Think thank-you notes for purchases, personalized follow-ups, and reminders for pending action steps—all making sure customers feel seen and valued.

Lesson 8: Get Paid Through Your Website

Got something to sell? Wix gives you several options from invoicing efficiently to connecting you with multiple payment methods, ensuring you receive your well-earned revenue.

Section 01: Create Price Quotes & Invoices

Generating price quotes and invoices is a snap, and they’re a professional touchpoint that showcases your reliability from the very start. With Wix, once accepted by clients, invoices are generated automatically, making payment processes smoother than ever.

Section 02: Add More Ways to Get Paid

From buttons on-site for a quick sale to order forms—variety is the spice of life (and business too). Ensure your clients have multiple avenues to finalize payments without a hitch.

Section 03: Connect Payment Methods

Choice matters. So having multiple payment methods helps. Connect credit cards, Paypal, even Apple Pay to accommodate your visitors and securely accept payments from any device.

Lesson 9: Understand Your Site Analytics

Understanding who visits your site, what they do, and why is key to crafting strategies that continue to improve your offerings.

Section 01: Track Your Analytics

Website analytics are your digital footprints to success. Knowing who visits, how long they stay, and what draws them back is critical. Wix Analytics is all about gaining insight into traffic, sales, and visitor behavior.

Section 02: Leverage Your Site Data

Use your detailed analytics to learn about user patterns and opportunities. Are visitors dropping off early? It might be site speed. Is social bringing you little? Maybe your focus needs redirecting.

Lesson 10: Expand Your Business Offering

Ready to take things up a notch? Wix allows for expansive features that broaden your business opportunities without requiring hefty investment.

Section 01: Explore Your Monetization Features

Your website isn't just about selling products; it's about selling experiences. Host events, offer coaching, book consultations—the possibilities are vast! With dropshipping apps, you can easily add merchandise without inventory hassles.

Section 02: Add Apps to Your Site

Take value-adding a step further with apps from the Wix app store, such as Google AdSense for passive ad revenue or multilingual features to reach global markets.

So there you have it—a mega guide to promoting and growing your business online using Wix! Now it's time for a little scoop from us:

Join us at NewForm, where we're all about honing your design skills, helping you find opportunities in the marketplace, and connecting you with industry leaders. We offer monthly web design challenges with cash prizes, weekly skill-building events, and exclusive monthly guest sessions featuring top professionals in web design. Here, you get to learn directly from the best, access invaluable resources, and build cool things online.

Ready to join a community of like-minded creatives and take your skills to new heights? Now’s the time! Dive deeper into today’s post—and don’t forget to check us out at NewForm for more amazing opportunities!