About Brandon Groce
Brandon’s content reaches millions of creatives every year across Instagram, YouTube, and live events, helping brands and designers grow together through content and community.
Hey, I’m Brandon. I’m a community builder, digital educator, and creative strategist passionate about helping designers grow their skills and scale their creative businesses.
I’m the founder of NewForm, where we’re building one of the most active design communities online, reaching over 2 million creatives each month. Through live events, workshops, design challenges, and content, we’re giving designers the tools, resources, and inspiration to grow and succeed.
When I’m not building communities, I’m working with global brands like Wix Studio, Adobe, Lottiefiles, Rive, Awwwards, Dribbble, Hilton, Disney, and more to produce social content, lead workshops, and grow their creative reach.
Impact at a glance
2M+
Monthly instagram reach
Via @dailywebdesigns
3M+
YouTube Views
NewForm's YouTube
30K
Contacts Captured
Via Manychat Instagram Automation
14K
Discord Members
Owned audience
What I do
Community Growth
I’ve built communities that reach millions, helping brands scale their audience through content & increase product adoption.
Content Creation
My content across Instagram (@dailywebdesigns), YouTube, email, and partner channels consistently reaches over 12 million people per year through organic campaigns, live events, and community activations.
I’ve produced over 175 educational videos, 300 blog resources, and 60+ workshops and live events with top design brands.
Brand Partnerships
I help brands like Wix Studio, Adobe, LottieFiles, and other creative brands connect with creative professionals through content that drives results.
UX & Marketing Strategy
I’ve led design and UX strategies for companies like GEICO, Salesforce, Hilton, and Disney, with a focus on creating high-impact digital experiences.
Automation & Funnel Building
I’ve built automated community growth systems on Instagram using tools like ManyChat to turn followers into highly engaged community members.
My Role at Newform
At Newform, I lead community growth, content strategy, and brand partnerships.
I’ve built automated systems to grow our community, run design challenges that encourage platform adoption, and host weekly events that bring creatives together from all over the world.
14K+ Discord Members
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15,600+ Newsletter Subscribers
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30,000+ Community Contacts
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600+ Community Challenge Submissions
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Career Highlights
Co-Founder & Head of Community
Co-Founder & Head of Community
NEWFORM (2021 – Present)
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Built the community from to 2M+ monthly reach on social
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Developed Instagram funnels that converted over 9,000 followers into active community members.
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Created and managed 300+ educational resources and 60+ livestream events.
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Grew NEWFORM’s YouTube to over 20K subscribers with 3M+ lifetime views.
Founder & Head of Production
GroceMedia (2016 – Present)
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Produced branded content for Adobe, Wix Studio, Dribbble, Awwwards, LottieFiles, Rive, and more.
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Hosted 50+ Adobe Live sessions and Adobe MAX events.
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Partnered with top design brands to lead workshops, drive product adoption, and grow creative communities.
Senior UX Designer & Strategist
GEICO (2018 – 2020)
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Led the redesign of GEICO’s internal design system, improving efficiency across teams.
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Directed creative strategies for new service offerings recognized by GEICO’s leadership.
Lead UX Designer
Notorious 111 / HZDG (2016 – 2018)
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Led UX strategy for award-winning campaigns and product launches for brands like Salesforce, Dormify, Disney, CES, Hilton, and Huggies.
Key Wins: -
Salesforce.org: Relaunch reduced bounce rate by 50%+ and boosted qualified leads.
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Dormify.com: Led redesign that drove a 135% increase in sales and a 52% rise in completed orders.
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Directed UX for real estate, e-commerce, and nonprofit sites, aligning marketing and design goals across teams.
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Ran workshops, scoped UX deliverables, and helped formalize processes for scalable team execution.
Testimonials
Almog Ben-Yosef
Strategic Marketing, Partnerships Lead | Wix
"Brandon is a powerhouse of talent, creativity, and dedication. Working with Brandon has been a truly enlightening experience. He has an intuitive understanding of what resonates with the audience and creates content that never fails to hit the mark. His leadership abilities shine through in every project, creating a thriving, engaged community. If you’re looking for an influencer who can deliver."
Lindsay Munro
Senior Manager, Global Operations & Events, Social Media | Adobe
"I’ve had the pleasure of hiring Brandon for numerous projects, and I couldn’t be happier with the results. His expertise in the field and his ability to connect with the creative community is truly remarkable.
Working with Brandon is an absolute joy – he’s professional, reliable, and always brings fresh and innovative ideas to the table. I wholeheartedly believe that he would be an incredible asset to anyone he works with.
If you’re looking for a talented and collaborative designer who understands the industry inside out, Brandon is the perfect choice."
Yaamin M.
Global Partnerships Manager | LottieFiles
"Brandon was great to work with. He made content that looked amazing and really connected with people. We noticed more engagement and real growth in our audience, and the whole process with him was smooth and enjoyable. I’d happily recommend him to anyone looking for content that actually delivers results."